John Lennon is appearing in a charity public service announcement 28 years after his death.
The former Beatle has urged support for a campaign to get “One Laptop per Child” for the world’s poorest kids.
Through digital technology, he has appealed for help to deliver the tough, solar-powered XO laptop computers.
A voice and video image of Lennon has been created to say: “Imagine every child no matter where in the world they were could access a universe of knowledge.
“They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way.”
“You can give a child a laptop and more than imagine, you can change the world,” says the musician.
This isn’t the first time a celebrity has been integrated digitally for commercial means: Fred Astaire danced with a vacuum cleaner during a Super Bowl ad, and Elvis Presley and Muppets mastermind Jim Henson have also posthumously appeared in commercials.
The ad was created by Taxi, New York, which was given permission to use Mr. Lennon’s image free of charge by his widow, Yoko Ono.
The One Laptop Per Child Association, Inc. (OLPC) is a U.S. non-profit organization set up to oversee the creation of an affordable educational device for use in the developing world. Its mission is “To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning.” Its current focus is on the development, construction and deployment of the XO-1 laptop. Source: Wikipedia
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